One of the biggest concerns for children in the hospital during the holidays is that Santa won’t know where they are come time for Christmas. So, with the magic of Christmas lights, a Santa Claus cameo, and some VR, we made sure each kid battling cancer at CHOC hospital knew that Santa would deliver the gift at the top of their wishlist.
Webby Winner / Shorty Winner / ThinkLA Winner
Aired as a social video and :90 TV spot during the 2017 Rose Bowl Parade
Gillette Venus designed a razor and serum specifically made to take care of your pubes. Problem is — networks wouldn’t allow us to show the female body with pubic hair, let alone, talk about it. So, naturally, we decided to sing about it.
Faced with this challenge of censorship, we were inspired to normalize a taboo conversation through song and dance by launching on a platform built for this — TikTok. Once launched, the video was dueted and shared encouraging everyone to sing along.
Adweek / Fast Company / Ad Age / Popsugar / HypeBae
TikTok Campaign / Online Video
Moms need a mother f*ckin break.
This insight lead the creative process in partnering with celebrity comedian and mother of four, Celeste Barber, to tell the stories of 3 real moms hiding from their kids in the bathroom.
Social Campaign / Preroll
Introducing a whole new Venus.
Less than two years ago, Gillette Venus was known for representing only one type of woman. Their advertising lacked authenticity and modern representation.
With this new global toolkit, Venus was able to connect to their new GenZ audience by adopting a more modern look (real humans, no models), new brand values (a promise to a more feminist future), and even a new spin on the ‘I’m Your Venus’ anthem song (a gender neutral remix that is now “I’m My Venus” covered by pop star, Empress Of.)
2021 Global toolkit (TV, Social, Digital)
Gillette Venus designed a new way to care for your pubes. We wanted to make sure to keep it real by commiserating that yes, shaving simply sucks — but this new regimen makes it all suck a little less.
Online Video / Pre-Roll
People think raisins are only for old people and babies.
We found that unlike peanuts - no one is allergic to raisins, and unlike granola or other sugary snacks - raisins have a low glycemic index. So they really can and should be enjoyed by everyone.
There’s not a whole lot of things in the world that are for everyone. But raisins — raisins are for everyone.
Honda has the core belief of the Power of Dreams. From starting your own coffee shop or buying your first car. With this in mind, we were faced with the challenge to create a multi-market campaign to reach young Latinos and their interest in the new Honda Civic.
The campaign did so well that it became part of a much bigger scope, renewed yearly as part of Honda’s regular advertising.
Fun Fact: I drew the supers and typography
TV / OOH / Digital
Moen wanted to launch their new water security system, Flo, that protects homes from floods with an automatic shut off system.
In order to get people to care about Flo, we had to get people to think about what they actually care about - precious family photos, vintage record collections, your kid’s favorite teddy bear.
Fun Fact: We shot this all practically by submerging multiple rooms under water.
TV / Online Video
The House of Rohl is a luxury kitchen and bathroom fixture collective, new to the advertising world. After a new business win, we created a look and feel, gave them a voice, and created a mini doc series to tell their rich origin story.
My first time taking the director’s chair, we embarked on a shoot that took us around the world in 30 days, working with two DP’s, we traveled to Canada, South Africa, Italy, and England to capture these stories.
The narratives continued to unfold with a partnership with BBC.
Online Video / Social
Honda wanted to capture the whimsy of Christmas for their 2017 holiday sales event.
FUN STUFF: Each set was built as a miniature to achieve the highly stylized, toy-like look.
TV, Social, Digital, OOH
Water is responsible for designing earth and how we live. Moen, a kitchen and bathroom fixture company, designs specifically for water, inspired by water.
2019 campaign / TV spots
For distracted driving awareness month, we created a campaign about the power of a “DT”.
A “DT” is a designated texter. The person in your passenger seat who manages your phone so you can keep your eyes on the road. And we also thought what better way to celebrate this important role, than a parody music video - duh!
Fun Fact: I drew the supers
Instagram Campaign
In celebration of Pride we created Chicago’s first & only gay ice cream shop.
The LGBTQIA+ community contains an endless amount of identities, or shall we say, flavors. You might identify as one or a combination of several — what matters is that there is a flavor for everyone.
We partnered with the beloved, George’s Ice Cream, and rebranded their flavors to reflect identities like “Who You’re Mint to Be” (mint chocolate chip) and “Bi-scream Swirl” (chocolate and vanilla swirl). In addition to the ice cream, we had a photo booth station and celebrity scoopers.
While only being open for a total of 20 hours, we raised over $5,000 which we donated to the About Face Youth Theater, a program that helps LGBTQIA+ kids express themselves creatively.
As a queer person, heading up this project meant a great deal to me.